How Marrakech Tours started
Operate the trip ourselves rather than resell other people's. Work with riads we know well, pay every supplier directly, work with drivers we know personally, write every itinerary by hand, and charge a transparent fee on top of the real cost.
We stay deliberately small. We take a limited number of private tours a year, many for returning families and friends of friends. We are slow to scale and fast to answer the phone. Marrakech Tours is operated by Serenity Morocco Tours.
We'd rather run fewer trips and answer the phone ourselves.
What we believe
One team, start to finish
The same person who answers your first message writes your itinerary and answers the phone on the trip. You do not pass through a call centre at any point.
How we work: three more promises
Operator, not marketplace
Every guide, driver and host we work with is on a direct contract with us. If something goes wrong on your trip, there is no third party to call. It is us, on the phone.
Quietly responsible
Local hosts, fair driver day-rates, low-impact desert routes. We pay our suppliers directly and promptly, not in the months the industry too often normalises.
Honest pricing
Real ground costs plus a transparent service fee, itemised in every written quote. No hidden margins, no commissioned upsells, no dynamic pricing surprises.
From our own trips
On the road with our drivers and guides
The road south · camels crossing 
Merzouga · the road to the gate 
Todra Gorge · the road in 
Todra Gorge · walking into the narrows 
Tinghir · the oasis from above 
Ouarzazate · kasbah towers 
Erg Chebbi · a caravan in a sandstorm 
Erg Chebbi · under cloud 
Erg Chebbi · sunset
Erg Chebbi · a caravan's shadows on the dunes · Photo: Johannes K Becker, CC BY-SA 3.0, via Wikimedia Commons
Why book with us, not a platform?
Marketplaces are useful for browsing. We are useful for travelling. Here is the difference, before you book.
- One number, always answered
- With usOne named contact, before, during and after
- With a platformTicket system, SLA measured in days
- Local, on-the-ground knowledge
- With usWe check the riad before you arrive
- With a platformPhotos and guest reviews from 18 months ago
- Real availability
- With usWe hold your slots directly with the property and driver
- With a platformBooking confirmed; the property confirms separately, or doesn't
- Transparent pricing
- With usItemised quote, no hidden marketplace margin
- With a platformPublished rate plus platform fee plus supplier up-charge
Who you travel with: our team and local partners
Trip designers, with a circle of drivers, guides, hosts and craftspeople we work with directly. We don't grow past what we can hold in one WhatsApp thread.
Metalware stalls on the road south On the road
A small circle of career drivers we work with directly, not through a marketplace, so the person who meets you is someone we know.
Tamegroute · pottery drying in the sunPhoto: Bernhard Holub, CC BY-SA 4.0, via Wikimedia Commons In the souks
Weavers, lantern makers and craftspeople we know personally. You browse at your own pace, with no commissioned upsells.
Camp tents at blue hour, Erg Chebbi In the desert
Camp hosts we trust in the dunes of Erg Chebbi near Merzouga, and at Erg Chigaga.
Photographs from our own trips in Morocco, from local contributors and from Wikimedia Commons (credits on the photo credits page). They show places, not members of staff. Photo credits
The next journey starts with a few lines.
Who you are, when you'd like to come and what excites you. A planner writes back within 24 hours with route options and an itemised written quote. Asking costs nothing.