A little cultural awareness goes a long way in Marrakech. Dress modestly for the medina, greet warmly, ask before photographing people in the souks, use your right hand, and lean into the unhurried rhythm of mint tea and conversation.
Culture · Updated June 2026 · 2 min read
Dress and behaviour in the medina
Morocco is a Muslim country with a relaxed but real sense of modesty, and the old city of Marrakech feels more traditional than the riad pool or a Gueliz café. Covering shoulders and knees — men and women alike — is appreciated in the souks, near the mosques and around the gates, even if poolside and the beach at Essaouira are more easygoing. Keep public displays of affection low-key.
Greetings, hands and hospitality
Greetings matter: a warm 'salam' and a handshake (same gender as a rule; follow the other person's lead across genders) opens doors in the souks and beyond. Eat and pass things with your right hand. If a shopkeeper or a host invites you in, a small gift — pastries, tea, sugar — is a lovely gesture, and accepting the glass of mint tea is part of the ritual, not optional politeness you can wave away.
Photography, bargaining and tipping
Always ask before photographing people, especially the water sellers, henna artists and performers around Jemaa el-Fna and stallholders in the souks — some will ask for a small fee, others will decline, and both deserve respect. Bargaining is expected and good-natured, not a battle: open well below the asking price, keep it friendly, and be ready to walk. Small tips (baksheesh) smooth daily life across the medina — keep coins and small notes within reach.