The short answer
In the medina, Sweet & Sook in the Mouassine souks and Panna Gelato near Bab Agnaou are easy family stops, and Oriental Legend in the Kasbah makes flavours such as Taliouine saffron, argan oil and chebakia. Glacier Mehdi near Dar El Bacha mixes bakery and ice-cream counter, and Gueliz has Amoud and Häagen-Dazs.
In more detail
Sweet & Sook is a small ice-cream shop in the Mouassine souks, with oriental-inspired flavours alongside classic scoops. Its walk-in counter and central spot make it an easy treat when you are exploring the souks with children.
In the south of the medina, Panna Gelato's Kasbah branch near Bab Agnaou uses organic raw milk from local farms with no additives, and works well after the Saadian Tombs or El Badi Palace. Oriental Legend, also in the Kasbah, is run by a French master ice-cream maker with more than twenty years in Marrakech and is known for flavours drawn from Moroccan produce, including Taliouine saffron, argan oil and chebakia.
Glacier Mehdi, in the R'mila quarter at Dar El Bacha, is a neighbourhood bread bakery with a pastry and ice-cream counter under the same roof, the kind of corner shop residents rely on daily.
In Gueliz, Amoud has made pastries, chocolates and ice cream on Boulevard Abdelkrim Khattabi since 1982, and the Häagen-Dazs parlour on Avenue Hassan II near Place du Jardin Harti also serves breakfast on its terrace.